Social Media Sells!

I’ve discussed brand strategizing tactics in my video on social media and the fashion Industry. Beyond the importance of brand strategy though, designers can also put trends to use for their benefit. The idea being for those trends to sell. For Designers like Dior, a major fashion player, sex is one of those trends. A video I found from a blog post by Nathan Branch best explains this theory.

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It’s been engrained in our minds that sex sells, but not every designer fled to the safety of sex as propaganda for success. Alexander McQueen, owned by The Gucci Group embraces computer technology to craft sharp silhouettes for a stunning show. This was seen as one of the most striking of the Spring 2010 collections.

Emanual Ungaro used Lindsay Lohan to promote his collection as well as gain added publicity.

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These are just a few examples of how major fashion players use trends and smart branding tactics to make money and promote their products. The fashion shows can be glamorous and visually appealing, but the bottom line is luxury brands need to sell. Social Media’s role in this idea is unlimited and can be used in many forms; see below a promotional clip below for the Alexander McQueen PUMA Fall 2009 collaboration:

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