Luxury Brands Embrace Social Media

When the economic downfall occurred, hard-earned paychecks became more valuable to consumers. Fashion designers have been forced to learn how to market themselves in a different way to entice customers to open up their wallets in order for the latest fashion trends to have successful sales. Blogs like Squeaky Noise are praising high-profile brands like BCBGMAXAZRIA for their use of social media to market themselves in a cost efficient way.

The development of strong relationships with the customers is vital to building brand reputation. Creating a trusting atmosphere for your audience to check out your stuff without having to spend money is really useful now. Social marketing is the ticket. Networks like facebook and twitter are what BCBGMAXAZRIA used to maximize their products.

BCBGMAXAZRIA’s Fashion Week sweepstakes invites fans to enter to win tickets to attend their runway show in February 2010 in New York. They also work hard and succeed in engaging their followers on Twitter.

The main idea to grasp here is to avoid hesitance when it comes to embracing social marketing. Luxury brands selling high-end products may become more humble with less customers, and social marketing is a start. It is vital now for companies to listen and take part in conversations.  Jeremiah Owyang offers more tips in his blog post “Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing.”